A specific aspect of service, or a single behavior or characteristic of the service or product, which is used to measure service quality, is referred to as
A) an acquisition/defection matrix.
B) hierarchy of effects mode.
C) idiosyncratic fit heuristic.
D) critical Incident Analysis.
E) event-history score.
Correct Answer:
Verified
Q36: If one wants to measure the effectiveness
Q37: Which company will have the best financial
Q38: Which of the following is NOT true?
A)Many
Q39: SERVQUAL is
A)a measure of a customer contact
Q40: Defection curves
A)depict the relationship between satisfaction and
Q42: An acquisition/defection matrix indicates
A)who a company is
Q43: Hierarchy of Effect Model consists of
A)awareness, interest,
Q44: The Event-History Model is a
A)simulation determining the
Q45: Which of the following is NOT a
Q46: Useful measures of customer acquisition do NOT
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