Measuring media effectiveness is done with all of the following variables EXCEPT:
A) Reach
B) Influence
C) Frequency
D) Effeciency
E) Continuity
Correct Answer:
Verified
Q50: Media planning is the coordinated effort behind:
A)Price
B)Product
C)Place
D)Promotion
E)None
Q51: Media spending typically accounts for roughly _
Q52: Media planners must have a variety of
Q53: This type of objective deals with overall
Q54: Media objectives shoud always include: target market,
Q55: All of the following are characteristics of
Q56: The three stages of planning include: (1)
Q57: Advertising media are _, not _.
A)Strategies, objectives
B)Tactics,
Q58: The _ is a schematic of the
Q59: When thinking of the Five M's, _
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