Which of the following is NOT target audience information considered by media planners when determining appropriate media to reach their target audience?
A) consumer media use
B) geography
C) consumption patterns
D) income distributions
E) All of the above are considered by media planners.
Correct Answer:
Verified
Q12: Which concept describes how many different members
Q13: Reach is a measure of _.
A) how
Q14: When is NOT advisable to use radio
Q15: Which concept is based on the belief
Q16: Assessing the media for target audience opportunities
Q18: What type of schedule is used in
Q19: Which of the following is an index
Q20: What decision criterion designed to show the
Q21: What do media planners use to assist
Q22: The newspaper in Panama City, Florida, The
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