When is NOT advisable to use radio in the media plan according to "Practical Tips" in the chapter?
A) you are a local business and want to reach a local market
B) you need to show the product
C) you want to build frequency
D) you have a reminder message
E) your audience aligns with certain types of music
Correct Answer:
Verified
Q9: The _ is a good information source
Q10: In crowded product categories companies must keep
Q11: Which of the following statements is TRUE
Q12: Which concept describes how many different members
Q13: Reach is a measure of _.
A) how
Q15: Which concept is based on the belief
Q16: Assessing the media for target audience opportunities
Q17: Which of the following is NOT target
Q18: What type of schedule is used in
Q19: Which of the following is an index
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