The _______ is a good information source for demographic profiles of current customers, previous promotions, and the budget of the media plan.
A) client information
B) market research
C) competitive advertising
D) media usage profiles
E) media coverage area
Correct Answer:
Verified
Q4: Which of the following is NOT a
Q5: Which of the following sources of information
Q6: Which concept gives media planners an idea
Q7: Which of the following is NOT a
Q8: Which of the following is NOT a
Q10: In crowded product categories companies must keep
Q11: Which of the following statements is TRUE
Q12: Which concept describes how many different members
Q13: Reach is a measure of _.
A) how
Q14: When is NOT advisable to use radio
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