Which of the following is NOT a critical element that media planners must consider in setting specific media objectives?
A) price of the product
B) frequency of exposure
C) number of different people exposed to the message
D) repetition needed to reach people and make an impression on them
E) waste
Correct Answer:
Verified
Q2: A(n) _ is a point where a
Q3: Which of the following is a source
Q4: Which of the following is NOT a
Q5: Which of the following sources of information
Q6: Which concept gives media planners an idea
Q8: Which of the following is NOT a
Q9: The _ is a good information source
Q10: In crowded product categories companies must keep
Q11: Which of the following statements is TRUE
Q12: Which concept describes how many different members
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