A(n) ___________ is a point where a consumer has an opportunity to connect with a brand and respond in some way to a brand message.
A) contact point
B) touch point
C) aperture point
D) impression point
E) rating point
Correct Answer:
Verified
Q1: Based on the concept of aperture, what
Q3: Which of the following is a source
Q4: Which of the following is NOT a
Q5: Which of the following sources of information
Q6: Which concept gives media planners an idea
Q7: Which of the following is NOT a
Q8: Which of the following is NOT a
Q9: The _ is a good information source
Q10: In crowded product categories companies must keep
Q11: Which of the following statements is TRUE
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