Which of the following is NOT a critical element that media planners must consider in setting specific media objectives?
A) reach
B) impressions
C) frequency
D) cost per thousand
E) All of the above are critical elements that media planners must consider in setting specific media objectives.
Correct Answer:
Verified
Q3: Which of the following is a source
Q4: Which of the following is NOT a
Q5: Which of the following sources of information
Q6: Which concept gives media planners an idea
Q7: Which of the following is NOT a
Q9: The _ is a good information source
Q10: In crowded product categories companies must keep
Q11: Which of the following statements is TRUE
Q12: Which concept describes how many different members
Q13: Reach is a measure of _.
A) how
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