Which of the following statements is TRUE regarding gross rating points (GRPs) ?
A) An effective media plan should deliver at least 100 GRPs per week.
B) There is no good rule of thumb regarding how many GRPs are enough.
C) GRPs should not be used to compare the efficiency of different media schedules.
D) The desired level of GRPs should remain constant among different markets.
E) The calculation of GRPs takes into account duplication of exposure.
Correct Answer:
Verified
Q6: Which concept gives media planners an idea
Q7: Which of the following is NOT a
Q8: Which of the following is NOT a
Q9: The _ is a good information source
Q10: In crowded product categories companies must keep
Q12: Which concept describes how many different members
Q13: Reach is a measure of _.
A) how
Q14: When is NOT advisable to use radio
Q15: Which concept is based on the belief
Q16: Assessing the media for target audience opportunities
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