Which concept describes how many different members of the target audience can be exposed to the message in a particular time frame?
A) reach
B) frequency
C) continuity
D) impression
E) effective frequency
Correct Answer:
Verified
Q7: Which of the following is NOT a
Q8: Which of the following is NOT a
Q9: The _ is a good information source
Q10: In crowded product categories companies must keep
Q11: Which of the following statements is TRUE
Q13: Reach is a measure of _.
A) how
Q14: When is NOT advisable to use radio
Q15: Which concept is based on the belief
Q16: Assessing the media for target audience opportunities
Q17: Which of the following is NOT target
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents