Reach is a measure of ________.
A) how many times an audience is exposed to a message
B) the sum of the audiences of all the media used during a certain span of time
C) unduplicated audiences
D) gross rating points
E) cost per thousand
Correct Answer:
Verified
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Q11: Which of the following statements is TRUE
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Q15: Which concept is based on the belief
Q16: Assessing the media for target audience opportunities
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