Which concept is based on the belief that there should be a threshold, or minimum frequency level, before media planners consider an audience segment to have been exposed to the advertising message?

Question

Quizplus · Accepted Answer

Effective frequency is the concept that focuses on the idea that there is a minimum number of exposures to an advertisement that are considered necessary for the advertisement to be effective and for the audience to take action. This concept suggests that reaching this threshold is crucial for the success of an advertising campaign.

Which Concept Is Based on the Belief That There Should