Which of the following sources of information provides information to the media planner regarding targeted markets, previous promotions and their performance, product sales and distribution patterns, brand plans, and the budget?
A) client information
B) market research
C) competitive advertising
D) consumer information
E) media information
Correct Answer:
Verified
Q1: Based on the concept of aperture, what
Q2: A(n) _ is a point where a
Q3: Which of the following is a source
Q4: Which of the following is NOT a
Q6: Which concept gives media planners an idea
Q7: Which of the following is NOT a
Q8: Which of the following is NOT a
Q9: The _ is a good information source
Q10: In crowded product categories companies must keep
Q11: Which of the following statements is TRUE
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