Which department of an advertising agency acts as a liaison between the client and the agency?
A) account management
B) creative services
C) media planning and buying
D) account planning
E) traffic
Correct Answer:
Verified
Q22: Which of the following is NOT considered
Q23: Which of the following is a function
Q24: Which department of a full-service advertising agency
Q25: _ are ad agencies, usually small, that
Q26: Which of the following is NOT a
Q28: Which level of account management in a
Q29: The _ is responsible for day-to-day activities
Q30: Who gathers all available intelligence on the
Q31: A _ is the amount an ad
Q32: _ uses databases to drive communication with
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