Who gathers all available intelligence on the market and consumers and acts as the voice of the consumer, becoming the strategic specialist who prepares comprehensive recommendations about consumers' wants, needs, and relationship to the client's brand and how the advertising should work to satisfy those elements based on insights they derive from consumer research?

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The account planner is responsible for gathering all available intelligence on the market and consumers. They act as the voice of the consumer within an advertising agency, preparing comprehensive recommendations based on insights derived from consumer research to guide the advertising strategy in a way that satisfies consumer wants, needs, and their relationship to the client's brand.

Who Gathers All Available Intelligence on the Market and Consumers