A ________ is the amount an ad agency charges the client as a percentage of the media cost.
A) fee
B) retainer
C) commission
D) flat rate
E) percentage rate
Correct Answer:
Verified
Q26: Which of the following is NOT a
Q27: Which department of an advertising agency acts
Q28: Which level of account management in a
Q29: The _ is responsible for day-to-day activities
Q30: Who gathers all available intelligence on the
Q32: _ uses databases to drive communication with
Q33: The practice of inviting prospective customers to
Q34: It is considered inappropriate to use a
Q35: Advertising is the process of creating a
Q36: Institutional markets are wholesales, retailers, and distributors
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