________includes two aspects of a brand - its associations and its personality.
A)Brand attitude
B)Brand positioning
C)Brand relationship
D)Brand image

Question

Quizplus · Accepted Answer

Brand image includes both the associations consumers have about a brand and the brand's personality. This encompasses the perceptions and beliefs held by consumers, as well as the emotions the brand evokes.

________Includes Two Aspects of a Brand - Its Associations and Its