________includes two visual signals of a brand - its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
A) Brand attitude
B) Brand Image
C) Brand Symbol
D) Brand Positioning
Correct Answer:
Verified
Q2: The mental act, condition or habit of
Q3: _refers to a brands objective (functional) attributes
Q4: _defines what the brand thinks about the
Q5: _includes two aspects of a brand -
Q6: _includes all that is linked up in
Q8: _can be thought of as a perceptual
Q9: A marketer needs to understand that some
Q10: Close up, Doordarshan, Frooti, Babool, Fair and
Q11: Kadak, Xerox, Exxon, Fidji are examples of_
A)Free
Q12: Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim
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