A marketer needs to understand that some 'general traits' of a brand name are:
A) Easy to recognize
B) Easy to pronounce
C) Easy to memorize or recall
D) East to recognise, pronounce, recalls
Correct Answer:
Verified
Q4: _defines what the brand thinks about the
Q5: _includes two aspects of a brand -
Q6: _includes all that is linked up in
Q7: _includes two visual signals of a brand
Q8: _can be thought of as a perceptual
Q10: Close up, Doordarshan, Frooti, Babool, Fair and
Q11: Kadak, Xerox, Exxon, Fidji are examples of_
A)Free
Q12: Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim
Q13: Watches sold as a Jewellery is related
Q14: Vaseline- petroleum jelly sold as lip salve
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