___________can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
A)Brand Comparison
B)Cannibalization
C)Positioning
D)Brand Associations

Question

Quizplus · Accepted Answer

Cannibalization refers to a situation where products from the same company compete with each other in the market, potentially reducing the overall sales of the company rather than capturing market share from competitors.

___________Can Be Thought of as a Perceptual Map of in Which