________includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
A)Brand attitude
B)Brand Associations
C)Brand relationship
D)Brand image

Question

Quizplus · Accepted Answer

Brand Associations refer to all aspects, including attributes, features, benefits, and appearance, that are connected in memory with a brand. These associations form part of the brand's identity and influence consumer perception and decision-making.

________Includes All That Is Linked Up in Memory About the Brand