Question 1

Testing with a potential group of focussed users is

Accepted Answer

Pre-testing involves evaluating a product or service with a potential group of focused users before it is made available to the general public, to identify any issues or areas for improvement.

Question 2

______________________is often referred to as the Father of modern advertising.

Accepted Answer

The answer of ______________________is often referred to as the Father...

Question 3

The first ad agency was set up by____________.

Accepted Answer

Volney Palmer opened the first advertising agency in Philadelphia in 1841, acting as a broker for newspaper space and selling it to advertisers.

Question 4

_______________ is the most widely used and most visible of promotional tools in marketing.

Accepted Answer

Advertising is the most widely used and most visible promotional tool in marketing, as it allows companies to reach a large audience with their message through various media channels.

Question 5

ABC stands for __________.

Accepted Answer

ABC stands for Audit Bureau of Circulations, an organization that provides independently verified circulation figures for publications and media.

Question 6

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________.

Accepted Answer

Sales promotion includes marketing activities that aim to stimulate immediate buyer action or boost short-term sales, such as discounts, coupons, contests, and free samples.

Question 7

The purpose of advertising is to motivate a desired_____________________

Accepted Answer

The primary purpose of advertising is to motivate a desired action, such as purchasing a product or service, signing up for a newsletter, or visiting a website.

Question 8

The key to the success of the typical advertising plan is that it contributes to ___________.

Accepted Answer

The primary goal of an advertising plan is to increase the profitability of a business by boosting sales and enhancing brand recognition, ultimately leading to higher revenue.

Question 9

The product that reaches maturity and wide scale acceptance enter the _______stage of advertising.

Accepted Answer

The retentive stage of advertising is when a product has reached maturity and wide-scale acceptance, focusing on maintaining customer loyalty and brand preference.

Question 10

The product which is not recognized and it must be established is in _______ stage

Accepted Answer

The answer of The product which is not recognized and...

Question 11

Degree to which a consumer purchases a certain brand without considering alternatives is ____________.

Accepted Answer

Brand loyalty refers to the extent to which a consumer consistently purchases the same brand over time, without considering alternatives, due to a strong preference or satisfaction with the brand.

Question 12

The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as

Accepted Answer

Appeal in advertising refers to the approach used to attract the attention of consumers and influence their feelings towards the product, service, or cause. It's designed to motivate or stir a person towards a goal set by the advertiser.

Question 13

A management orientation that views the needs of consumers as primary to the success of the firm __________.

Accepted Answer

The marketing concept is a business philosophy that holds that long-term success is best achieved by focusing on the needs and wants of consumers. This approach involves understanding the desires of the target market and creating products or services that satisfy those needs better than competitors.

Question 14

Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as

Accepted Answer

Bleed refers to the printing that goes beyond the edge of where the sheet will be trimmed. In other words, the design "bleeds" off the edge of the paper, leaving no margin.

Question 15

Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________.

Accepted Answer

Segmenting a market by creating a product to meet the needs of a specific or specialized group is known as positioning. This involves targeting a product to appeal to a particular market segment or audience.

Question 16

_____________________term is used to denote relevance, Significance, importance, etc.,

Accepted Answer

Salience is the term used to denote relevance, significance, importance, etc., as it refers to the quality of being particularly noticeable or important; something that stands out or is prominent.

Question 17

__________ is the first person known to have worked on commission basis

Accepted Answer

Volney Palmer is recognized as the first person known to have worked on a commission basis in the advertising industry, establishing the first advertising agency in the United States in the 19th century.

Question 18

Which television Network started selling advertising sponsors?

Accepted Answer

DuMont Television Network, which operated in the United States between 1946 and 1956, was one of the pioneers in selling advertising sponsors for its television programs. This was a new concept at the time, as television was an emerging medium.

Question 19

________ is a combination of marketing functions, including advertising, used to sell a product.

Accepted Answer

The marketing mix is a combination of elements, including advertising, used to market and sell a product effectively. It typically includes product, price, place, and promotion.

Question 20

_______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.

Accepted Answer

Trade advertising is specifically designed to target the channels (wholesale or retail merchants, sales agencies) through which a product is sold, rather than the end consumer.

Quiz 4: Advertising and Promotion: Part B: Perceptual Mapping, Creativity, Media Planning