Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________
A) the opinion of the community
B) the size of the family
C) the availability of durables
D) the price of durables
Correct Answer:
Verified
Q1: An important factor in rural marketing is
Q2: One of the basic cultural values in
Q3: Status refers to
A)the place given to the
Q4: _ groupsare the groups to which a
Q6: Heterogeneity in rural lifestyles is mainly on
Q7: An example of a segmented market would
Q8: A commonly used basis for segmenting consumer
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
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