An example of a segmented market would be:
A) Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'.
B) high-income and low-income consumers being treated the same at departmental stores
C) a garden nursery seeing residents of urban areas and rural areas as one market needing trees.
D) Hyundai separating its potential customers into economy car buyers and luxury car buyers.
Correct Answer:
Verified
Q2: One of the basic cultural values in
Q3: Status refers to
A)the place given to the
Q4: _ groupsare the groups to which a
Q5: Industry observers are increasingly realising that at
Q6: Heterogeneity in rural lifestyles is mainly on
Q8: A commonly used basis for segmenting consumer
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
Q12: All of the following would be ways
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