All of the following would be ways to segment within the category of behavioural variable segmentation except:
A) occasions.
B) user status.
C) loyalty status.
D) lifestyle.
Correct Answer:
Verified
Q7: An example of a segmented market would
Q8: A commonly used basis for segmenting consumer
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
Q13: "Juice in the morning" is an attempt
Q14: When companies market products on the basis
Q15: Lifestyle is an example of which type
Q16: Loyalty status is an example of which
Q17: Geographic segmentation is about:
A)Dividing consumer groups based
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