Loyalty status is an example of which type of segmentation variable?
A) psychographics
B) demographics
C) usage
D) behavioural
Correct Answer:
Verified
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
Q12: All of the following would be ways
Q13: "Juice in the morning" is an attempt
Q14: When companies market products on the basis
Q15: Lifestyle is an example of which type
Q17: Geographic segmentation is about:
A)Dividing consumer groups based
Q18: Lifestyle segmentation is about:
A)Understanding how people live
Q19: Readiness stage and attitude towards product are
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