"Juice in the morning" is an attempt to segment according to which of the following?
A) gender segmentation
B) psychographic segmentation
C) benefit segmentation
D) occasion segmentation
Correct Answer:
Verified
Q8: A commonly used basis for segmenting consumer
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
Q12: All of the following would be ways
Q14: When companies market products on the basis
Q15: Lifestyle is an example of which type
Q16: Loyalty status is an example of which
Q17: Geographic segmentation is about:
A)Dividing consumer groups based
Q18: Lifestyle segmentation is about:
A)Understanding how people live
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