Lifestyle segmentation is about:
A) Understanding how people live and developing products/services that match that way of life.
B) Dividing the market into distinct groups of buyers
C) Understanding what consumers like or dislike about their life.
D) Developing stylish products for that segment.
Correct Answer:
Verified
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
Q12: All of the following would be ways
Q13: "Juice in the morning" is an attempt
Q14: When companies market products on the basis
Q15: Lifestyle is an example of which type
Q16: Loyalty status is an example of which
Q17: Geographic segmentation is about:
A)Dividing consumer groups based
Q19: Readiness stage and attitude towards product are
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