The major segmentation variables for rural markets refers to which of the following?
A) Geographic, density, psychographic, behavioural
B) Gender, demographic, psychographic, lifestyle
C) Geographic, demographic, psychographic, behavioural
D) None of the above
Correct Answer:
Verified
Q5: Industry observers are increasingly realising that at
Q6: Heterogeneity in rural lifestyles is mainly on
Q7: An example of a segmented market would
Q8: A commonly used basis for segmenting consumer
Q9: Segmentation by benefits sought is a type
Q11: To be useful, market segments must be:
A)Measurable
Q12: All of the following would be ways
Q13: "Juice in the morning" is an attempt
Q14: When companies market products on the basis
Q15: Lifestyle is an example of which type
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