To be useful, market segments must be:

Question

Quizplus · Accepted Answer

Market segments must be measurable (the size, purchasing power, and profiles of the segments can be measured), accessible (the market segments can be effectively reached and served), substantial (the market segments are large and profitable enough to serve), differentiable (the segments are conceptually distinguishable and respond differently to different marketing mix elements and programs), and actionable (effective programs can be designed for attracting and serving the segments). Therefore, all of the options A, B, and C are correct, making D the correct choice.

To Be Useful, Market Segments Must Be