Geographic segmentation is about:
A) Dividing consumer groups based on lifestyles.
B) Dividing markets based on location.
C) Understanding the benefit the product has to offer.
D) Dividing consumer groups based on social status.
Correct Answer:
Verified
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
Q12: All of the following would be ways
Q13: "Juice in the morning" is an attempt
Q14: When companies market products on the basis
Q15: Lifestyle is an example of which type
Q16: Loyalty status is an example of which
Q18: Lifestyle segmentation is about:
A)Understanding how people live
Q19: Readiness stage and attitude towards product are
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