__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.
A) Brand loyalty
B) Brand association
C) Brand Equity
D) Brand awareness
Correct Answer:
Verified
Q5: The sales promotion strategy which concentrates on
Q6: Couponing is an example of_
A)Consumer promotion Techniques
B)Trader
Q7: The reduction in the price of a
Q8: _ is a non-paid form of promotion
A)Advertising
B)Direct
Q9: _ is the oral communication with potential
Q11: _ is a measure of attachment that
Q12: Communication activities which provide incentives to consumer
Q13: Merchandise allowance is a _ technique.
A)Consumer promotion
Q14: The additional amount of money consumers are
Q15: Sales persons who want for the sales
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents