The additional amount of money consumers are willing to pay for a brand is known as ___
A) Brand loyalty
B) Brand association
C) Brand Equity
D) Brand awareness
Correct Answer:
Verified
Q9: _ is the oral communication with potential
Q10: _ is the sum total of values,
Q11: _ is a measure of attachment that
Q12: Communication activities which provide incentives to consumer
Q13: Merchandise allowance is a _ technique.
A)Consumer promotion
Q15: Sales persons who want for the sales
Q16: AIDA stands for Awareness, _, Desire and
Q17: Makers of televisions, cameras, tires, furniture, and
Q18: The benefits of marketing channels are……….
A)Cost saving
B)Time
Q19: _ is a marketing channel that has
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