Question 1

Advertisement aims at _________

Accepted Answer

D

Question 2

__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

Accepted Answer

Sales Promotion is specifically designed to drive immediate sales by offering incentives or benefits to consumers and traders, unlike advertising, direct selling, or publicity which may aim for longer-term brand building or awareness.

Question 3

The basic objective of push strategy is to encourage the ___________

Accepted Answer

The basic objective of a push strategy is to encourage the middlemen (such as retailers and wholesalers) to stock and promote a product to the end consumers.

Question 4

A pull sales promotion strategy concentrates on the __________

Accepted Answer

A pull sales promotion strategy is designed to create demand among consumers, encouraging them to actively seek out a product or brand.

Question 5

The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

Accepted Answer

A combination strategy targets both middlemen and consumers, integrating elements of both push and pull strategies to stimulate demand.

Question 6

Couponing is an example of________________

Accepted Answer

Couponing is a consumer promotion technique designed to stimulate demand by providing consumers with a financial incentive to purchase a product or service.

Question 7

The reduction in the price of a product for a short span of time is known as___________

Accepted Answer

A price off offer refers to a temporary reduction in the price of a product to stimulate its demand or to increase its market share. This is a common marketing strategy used by companies to attract more customers by offering products at a lower price for a limited period.

Question 8

______ is a non-paid form of promotion

Accepted Answer

Publicity is a non-paid form of promotion where the media and the public spread information and news about a business, product, or service without direct payment from the company being promoted. This contrasts with advertising, direct marketing, and sales promotions, which typically involve direct expenses for the company.

Question 9

________ is the oral communication with potential buyers of a product with the intention of making a sale.

Accepted Answer

Personal Selling involves direct, face-to-face or telephonic communication between the seller and the potential buyer with the aim of selling the product or service. This method allows for immediate feedback and the ability to customize the sales message to the specific needs and concerns of the potential buyer.

Question 10

__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Accepted Answer

Brand Equity refers to the value a brand adds to a product or service over time, encompassing the total value of the brand's assets, liabilities, and the overall market perception.

Question 11

____________ is a measure of attachment that a consumer has to a brand.

Accepted Answer

Brand loyalty is the correct answer because it specifically refers to a consumer's commitment to repurchase or otherwise continue using the brand, demonstrating a consistent preference for it over other brands.

Question 12

Communication activities which provide incentives to consumer is known as_________

Accepted Answer

Sales Promotion is the correct answer because it refers to the set of marketing activities aimed at boosting sales by offering consumers incentives or enticements to buy. These can include coupons, discounts, contests, free samples, and other strategies designed to stimulate immediate sales.

Question 13

Merchandise allowance is a __________ technique.

Accepted Answer

Merchandise allowance is a trader promotion technique, as it involves offering incentives to retailers or wholesalers to encourage them to stock and promote a manufacturer's products.

Question 14

The additional amount of money consumers are willing to pay for a brand is known as ___

Accepted Answer

Brand equity refers to the value a brand adds to a product or service, including the additional amount of money consumers are willing to pay because of the brand's perceived value, quality, or emotional connection.

Question 15

Sales persons who want for the sales to come to them is known as

Accepted Answer

The answer of Sales persons who want for the sales...

Question 16

AIDA stands for Awareness, ______, Desire and _____.

Accepted Answer

AIDA stands for Awareness, Interest, Desire, and Action. It's a model used in marketing that outlines the steps a customer goes through in the process of purchasing a product.

Question 17

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

Accepted Answer

Makers of televisions, cameras, tires, furniture, and major appliances typically use indirect marketing channels. This involves intermediaries such as wholesalers and retailers who help distribute the product from the manufacturer to the consumer, allowing for greater market reach and efficiency in distribution.

Question 18

The benefits of marketing channels are……….

Accepted Answer

Marketing channels offer various benefits including cost savings, time savings, and financial support, making all of the options correct.

Question 19

________________ is a marketing channel that has no intermediary levels.

Accepted Answer

A direct marketing channel is one where the company sells directly to the consumer with no intermediary levels involved, such as through its own stores, website, or direct mail.

Quiz 6: Marketing and Sales Promotion Strategies and Channels