____________ is a measure of attachment that a consumer has to a brand.
A) Brand loyalty
B) Brand association
C) Brand Equity
D) Brand awareness
Correct Answer:
Verified
Q6: Couponing is an example of_
A)Consumer promotion Techniques
B)Trader
Q7: The reduction in the price of a
Q8: _ is a non-paid form of promotion
A)Advertising
B)Direct
Q9: _ is the oral communication with potential
Q10: _ is the sum total of values,
Q12: Communication activities which provide incentives to consumer
Q13: Merchandise allowance is a _ technique.
A)Consumer promotion
Q14: The additional amount of money consumers are
Q15: Sales persons who want for the sales
Q16: AIDA stands for Awareness, _, Desire and
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