In the context of change drivers impacting the future of marketing, marketing (little m) ________.
A) is often thought of as strategic marketing
B) almost always takes place at the top level of a firm
C) serves as a core driver of business strategy
D) need not be couched within the philosophy of a firm's Marketing (Big M)
E) serves the firm and its stakeholders at a functional level
Correct Answer:
Verified
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