As discussed in the text, Caesars Entertainment has found that customers who fall into the zone of ________ spend considerably more money and provide a substantially greater return on customer investment than others.
A) defection
B) affection
C) indifference
D) competition
E) retention

Question

Quizplus · Accepted Answer

The text states that customers who fall into the zone of "affection" spend considerably more money and provide a substantially greater return on customer investment than others.

As Discussed in the Text, Caesars Entertainment Has Found That