The marketing concept focuses on
A)achieving the goals of top executives.
B)creating maximum visibility for the firm.
C)maximizing sales.
D)maximizing market share.
E)satisfying customers' needs in a way that helps to achieve organizational objectives.

Question

Quizplus · Accepted Answer

The marketing concept is based on the idea of satisfying customers' needs while achieving organizational objectives. This concept involves understanding customers' needs and creating products or services that meet those needs, with the ultimate goal of generating revenue and achieving organizational success. While maximizing sales and market share may be important considerations for a firm, they are secondary to the goal of satisfying customers and meeting their needs.

The Marketing Concept Focuses on