Smith's Snackfood Company has a number of brands in its product mix, including Doritos, Twisties and Burger Rings. This is an example of:

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explain the value of branding and the major issues involved in brand management. Individual branding uses a different brand on each product, giving each its own specific identity. Individual branding can: help position a product in the marketplace, help reach a different market segment, and avoid confusion with existing branded products. For example, Smith's Snackfood Company has a number of brands in addition to Smith's in its product mix, including Doritos, Twisties, Parker's, Nobby's, Red Rock Deli, Cheetos and Burger Rings, and yet these are all known by their individual brand names and not by the parent company name of Smith's.

Smith's Snackfood Company Has a Number of Brands in Its