When Woolworths Supermarkets introduces brands such as Woolworths Fresh, Woolworths HomeBrand, and Woolworths Select onto its shelves, these are examples of:

Question

Quizplus · Accepted Answer

explain the value of branding and the major issues involved in brand management. Private label brands are owned by resellers, such as wholesalers or retailers, and are not identified with the manufacturer. They are also known as private brands, dealer brands, house brands or store brands. Private label brands are often made by manufacturers that have their own manufacturer brands in the same product category. The underlying product is often very similar. Woolworths has been expanding its private label brands (Woolworths Fresh, Woolworths Select, Woolworths HomeBrand, Woolworths Organics and Woolworths Naytura), substantially reducing the shelf space given to manufacturer brands.

When Woolworths Supermarkets Introduces Brands Such as Woolworths Fresh, Woolworths