Which of the following could be a benefit of a family branding strategy?

Question

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explain the value of branding and the major issues involved in brand management. Family branding uses the same brand on several of the organisation's products. A family branding strategy can be an effective way to introduce new products when a brand has an established reputation. The new product entering the market with the family brand connection will immediately benefit from the customer's existing association of that brand with quality or value. This can also assist in reducing the cost of promoting the new product.

Which of the Following Could Be a Benefit of a Family