A toy manufacturer who enters into an agreement with the owners of 'The Simpsons' brand name to sell Simpsons toys and associated merchandise would most likely be in a __________ agreement with the Simpson's brand owner.

Question

Quizplus · Accepted Answer

explain the value of branding and the major issues involved in brand management. Some organisations want to avoid the time and expense of establishing their own special brand name. Such organisations can enter a licensing agreement to use the names and symbols of other brands for a fee. For example, a toy manufacturer can become the licensee in a licensing agreement with the owners of the 'Star Wars' or 'The Simpsons' brand names and thus sell merchandise such as plush toys, figurines, clothes or school stationary branded with the licensor's brand.

A Toy Manufacturer Who Enters into an Agreement with the Owners