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The Virgin Group's Forays into Music, Air Travel, Mobile Phones

Question 46

Multiple Choice

The Virgin Group's forays into music, air travel, mobile phones and credit cards could be best described as a(n) :


A) family branding strategy.
B) brand extension strategy.
C) individual branding strategy.
D) co-branding strategy.
E) None of the options listed.

Correct Answer:

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