Results obtained from monitoring developments in the firm's environment is known as _________________________.
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Q200: Among the more sophisticated techniques of forecasting
Q201: The sales forecasting methodologies that use historical
Q202: In forecasting sales, _ take into account
Q203: For markets where historical data is not
Q204: For retailers and channel members, an important
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Q207: Research conducted to identify consumer market segment
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Q209: _ studies help firms determine consumers' reactions
Q210: Studies conducted to examine the effectiveness and
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