For markets where historical data is not available, market researchers can use the _____ to forecast sales. This methodology estimates sales based on sales in similar markets.
A) jury of expert opinion
B) Delphi method
C) analogy method
D) sales force composite method
Correct Answer:
Verified
Q198: Sales forecasts obtained using a(n) _ are
Q199: The _ of forecasting sales entails asking
Q200: Among the more sophisticated techniques of forecasting
Q201: The sales forecasting methodologies that use historical
Q202: In forecasting sales, _ take into account
Q204: For retailers and channel members, an important
Q205: Results obtained from monitoring developments in the
Q206: Research investigating how consumers' knowledge and recognition
Q207: Research conducted to identify consumer market segment
Q208: Testing new product performance in a limited
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