Among the more sophisticated techniques of forecasting sales are _____, which use data of past performance to predict future market demand.
A) econometric models
B) analogy methods
C) point-of-sales (POS) based projections
D) time series models
Correct Answer:
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Q195: For valid research, it is essential that
Q196: A marketing decision support system should be
Q197: Sales forecasts obtained using a(n) _ are
Q198: Sales forecasts obtained using a(n) _ are
Q199: The _ of forecasting sales entails asking
Q201: The sales forecasting methodologies that use historical
Q202: In forecasting sales, _ take into account
Q203: For markets where historical data is not
Q204: For retailers and channel members, an important
Q205: Results obtained from monitoring developments in the
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