Sales forecasts obtained using a(n) _____ are based on the opinions of different experts about future demand.
A) sales force composite estimate
B) jury of expert opinion
C) Delphi methodology
D) Econometric model
Correct Answer:
Verified
Q193: Collecting data using the telephone has all
Q194: In collecting data, the highest response rates
Q195: For valid research, it is essential that
Q196: A marketing decision support system should be
Q197: Sales forecasts obtained using a(n) _ are
Q199: The _ of forecasting sales entails asking
Q200: Among the more sophisticated techniques of forecasting
Q201: The sales forecasting methodologies that use historical
Q202: In forecasting sales, _ take into account
Q203: For markets where historical data is not
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