The _____ of forecasting sales entails asking a number of experts to estimate market performance, aggregate the results, and share this information with these experts. This process is repeated until a consensus is reached.
A) sales force composite estimate
B) jury of expert opinion
C) Delphi method
D) analogy method
Correct Answer:
Verified
Q194: In collecting data, the highest response rates
Q195: For valid research, it is essential that
Q196: A marketing decision support system should be
Q197: Sales forecasts obtained using a(n) _ are
Q198: Sales forecasts obtained using a(n) _ are
Q200: Among the more sophisticated techniques of forecasting
Q201: The sales forecasting methodologies that use historical
Q202: In forecasting sales, _ take into account
Q203: For markets where historical data is not
Q204: For retailers and channel members, an important
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