The sales forecasting methodologies that use historical data to develop forecasts are
A) time series models and econometric models
B) point-of-sales projections and analogy method
C) jury of opinion and Delphi method
D) time series models and analogy method
Correct Answer:
Verified
Q196: A marketing decision support system should be
Q197: Sales forecasts obtained using a(n) _ are
Q198: Sales forecasts obtained using a(n) _ are
Q199: The _ of forecasting sales entails asking
Q200: Among the more sophisticated techniques of forecasting
Q202: In forecasting sales, _ take into account
Q203: For markets where historical data is not
Q204: For retailers and channel members, an important
Q205: Results obtained from monitoring developments in the
Q206: Research investigating how consumers' knowledge and recognition
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