Customer loyalty is NOT:
A) a large share of the market.
B) repeat buying alone.
C) customer satisfaction alone.
D) all of the above

Question

Quizplus · Accepted Answer

Customer loyalty involves more than just repeat buying, customer satisfaction, or holding a large market share. It encompasses a strong, positive emotional connection to a brand that leads to long-term engagement and advocacy, beyond just transactional interactions or satisfaction with a product or service.

Customer Loyalty Is NOT